The power of viral marketing: advantages over conventional marketing
Viral marketing has the incredible ability to reach a much larger audience compared to conventional marketing. Let’s say a company creates a funny video and shares it online. If that video makes people laugh and they share it with their friends, who then share it with their friends, it can quickly spread to thousands, or even millions, of people around the world. This means that more people are aware of the brand, product or message being shared.